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数字医疗与医药营销创新峰会将在上海举办

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数字医疗与医药营销创新峰会

官网
时   间

03月21日-03月22日

地   点

上海

主   题

营销

联系人 Esther GU 17621876396
票   价 ¥ 11800
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您将和20+医药和医疗行业的数字化市场营销专家们共同探讨最新的营销话题,听他们分享最新行业洞见,带给你最精彩的Inspiration。

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查看会议详情页信息
详细介绍

互联网裹挟着大数据,由此开启了数字营销时代,研究表明,数字化在中国医生和患者行为习惯中深度渗透。随着传统营销方式进入寒冬,一致性评价后的市场亦是如履薄冰。在本轮以数字化创新为代表的浪潮中,与一般消费品有本质差别的医疗行业如何在产品、渠道、技术、目标群体的传统路径上全面拥抱数字化呢?

我们注意到医疗领域许多大型企业的数字化转型取得了亮眼的数字营销成果,同时,还有很多医药&器械企业在积极的探寻契合企业自身产品和理念的数字营销转型之路。数字化赋能已经成为医疗行业企业破局传统营销痛点,提升营销效率的变革关键。

Masterland 近十年始终专注于策划Digital Marketing领域的大型高端峰会(我们的分享嘉宾和参会嘉宾均来自世界1000强企业市场职能部门),本届Digital Pharma Marketing Innovation Summit 无论是会议话题还是大咖分享嘉宾,将延续Masteland峰会特点,完全以参会嘉宾的职能需求为导向,关注医疗垂直领域的数字医疗的营销观点、创新技术、策略、商业模式、渠道,我们希望将医疗行业前瞻的数字化转型思考和成功的数字营销案例带给参会嘉宾。了解当前医疗和医药企业数字化营销现状如何?在数字化转型的过程中遇到和克服了哪些问题和痛点?有哪些成功的营销实践案例?数字营销的未来趋势如何?

2019年3月21-21日在上海,您将和20+医药和医疗行业的数字化市场营销专家们共同探讨最新的营销话题,听他们分享最新行业洞见,带给你最精彩的Inspiration。

09:00-09:45

Opportunities and challenges brought by medical treatment/pharma on the Internet

TBD


09:45-10:30

In the era of compliance,how to do better government affairs communication under the strategy of big health

Qing XI,Sr.Director,Government Affairs,Market Access&Communications,Pfizer China


10:50-11:35

How technology innovation will improve outcomes for patients living with neurological conditions

Aaron Tian,Head of Neuroscience Patient Innovation China,UCB


11:35-12:20

Digital Health Solutions

Chinese consumers are highly receptive of digital commerce and the latest innovations.However,digital technologies havent significantly transformed or disrupted the healthcare industry thus far.This presentation will look at the current pain points in chronic disease management and technology readiness,and talk about how to create better offerings,gather insights and improve patient outcomes.

John Ma,Senior Director,Commercial Strategy and Innovation,Novo Nordisk


PM.

Panel Discussion

13:30-14:30

Compliance following and digitalization ahead,changes and the unchanged in the marketing innovation of pharmaceutical equipment enterprises

Moderator:Roger Liu,Commercial Strategy&Excellence Vice President,AstraZeneca China

Linda Wan,Marketing Director,Novo Nordisk

Marie CHAVANON,Head of Customer Innovation,Sanofi

Eva Liu,Marketing Director-Public Segment,GE Healthcare

Liang Zhang,Vice President,Alibaba Health

Declan Rooney,Senior Director,Self Care Franchise Asia Pacific,Johnson&Johnson


14:30-15:15

Open Innovation– challenges and opportunities to adapt to the digital landscape

While historically corporate innovation efforts have been siloed within research labs and boardrooms,in today’s rapidly moving environment,companies cannot afford to keep their closed models and have to reach beyond traditional borders to improve the speed,quality and cost of innovation.This presentation will look at the challenges and opportunities of Open Innovation in MNCs and how to drive it.

Marie CHAVANON,Head of Customer Innovation,Sanofi


15:35-16:20

How digital marketing enable medical device business and precision health

Nowadays in the digital era,when we talk about digital marketing,we are talking about not only cost control,more coverage or better ROI,but also the commitment of making a difference to customers’outcome.This speech is sharing some digital marketing practice and digital tools,focusing on customers’challenge in the journey of precision health,which leads to win-win outcomes for medical device business.

Eva Liu,Marketing Director-Public Segment,GE Healthcare


16:20-17:05

Explore a new patient-centered business model

Kevin Li,VP Emerging Market CIO,GSK


16:20-17:05

How AI will help digital pharma marketing upgrade its efficiency

Liang Zhang,Vice President,Alibaba Health


Day-2 3月22日 周五

AM.

09:00-09:45

Four methods of Digital Marketing in Medical Industry

Davis Pang,Founder&COO of BesChannels


09:45-10:30

Drive the combination of medical health field and Internet technology,to create an innovation patient health management service model with comprehensive, life-cycle integrated

Summer Xia,Meta Franchise Head,Novartis


10:50-11:40

Cost effectiveness control of multi-channel marketing

Catherine Yu,Marketing Director,MerckGroup


11:40-12:30

Consumer goods for health under the assault of e-commerce

Veronique Baron-Wunderle,VP Marketing High Growth Market,Beckman Coulter


PM.

Panel Discussion 13:30-14:30

The better way to win the market game in the generic drugs consistency evaluation market structure Policy is a powerful dose has started a double voice cracker of opportunity and challenge between domestic and foreign enterprises.

Driving the marketing promotion via digital marketing?

Cooperating with contract sales organizations to cover the marketing gap?Providing an accurate medical solution with health big data?

Exploring a new business models?

Moderator:Catherine Yu,Marketing Director,MerckGroup

Summer Xia,Meta Franchise Head,Novartis

Thorsten Hein,Head of Central Marketing- General Medicine&Womens Healthcare- RegionChina/HongKong,Bayer

Zhiquan Song,Director of Marketing,Sanofi

Snow Gao,Commercial Excellence Head&Respiratory BU Head,GSK


14:15-15:00

How to create a patient-centered medical ecosystem with Internal and external collaborative innovation

Douglas Xu,Associate Strategtic Marketing and Operation Director, Eli Lilly China


15:30-16:15

Realizing the landing of pharmaceutical companies´digital marketing strategy by digging accurate data

Zhang Wei,Chief Strategy Officer,WuXi AppTec


16:15-17:00

Highly compliant pain points in the era of marketing by multiple channels

Didier Perilleux,Chief Marketing Officer,China-Pfizer Essential Health


17:00-17:45

How to create the closed loop of sales for pharma industry´s digital marketing?

Thorsten Hein,Head of Central Marketing- General Medicine&Womens Healthcare- Region China/Hong Kong,Bayer


Cocktail Party


峰会活动详情

时间:2019年3月21-22日

地点:上海

参会人数:200+

报名链接:http://www.digitalmktgsummit.com/、

了解更多议程/商务合作:Jennifer LIU18616139887(Wechat)


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